We don't take every client. We work in verticals where we've built documented systems from the ground up — and where getting paid media wrong has real downstream consequences beyond just a wasted click.
"A generalist agency can run your ads. Only a specialist knows what a good lead looks like in your industry before it reaches your team."
Behavioral health is one of the most compliance-constrained and outcome-sensitive verticals in paid media. Most agencies treat it like any other lead gen client. We built a specific playbook for it because the targeting logic, funnel architecture, and reporting requirements are fundamentally different from every other industry we work in.
Most BH facilities aren't losing budget to bad markets. They're losing it to campaigns that optimize for clicks instead of commercially insured admits. The result: high Medicaid volume, burned intake staff, empty beds — and a dashboard that looks fine.
"The facilities that struggle with paid media aren't spending too little. They're running the wrong system — and most don't know it until they've burned through six figures trying to figure it out."
Law firm paid media is littered with generalist agencies who measure success by call volume. For a PI firm or a family law practice, calls aren't cases. The only metric that matters is cost-per-retained-case — and most agencies have never built a system around it.
Law firm campaigns generate calls. Lots of them. But without case-type filtering in the funnel, intake teams spend hours on non-viable matters — wrong case type, wrong jurisdiction, wrong liability. The CPL looks great. The retained case pipeline is empty.
"We decreased cost per lead by 70% for Colorado's largest family law firm. The difference wasn't the budget — it was building the funnel around the case type instead of around the click."
Home services businesses live and die by inbound call volume. The challenge isn't getting calls — it's getting the right calls: in-service-area prospects, ready to book, not just browsing. Most campaigns generate the former. We build for the latter.
Home services campaigns typically generate high call volume but poor job quality. Out-of-area leads, price shoppers, and unbooked calls eat technician time and inflate CPL. The campaign looks productive. The dispatch board tells a different story.
"For home services, speed-to-lead and call quality determine everything. We build campaigns where both are engineered from the first click — not fixed at the CSR level after the damage is done."
Our deepest documented playbooks are in behavioral health, law firms, and home services. But the core system — vertical-specific targeting, qualification-first funnels, outcome-level attribution — applies to any industry where a bad lead has a real downstream cost.
Cosmetic surgery, dental implants, vision correction, and similar procedures where the patient is self-pay or high-value insurance. Qualification-first funnels that protect your front desk from low-intent inquiries.
If you're in a lead generation business where the cost of a bad lead is measured in real downstream consequence — not just a wasted click — we're worth a conversation. The 30-minute audit call is the right place to find out if we're a fit.
Debt settlement, tax resolution, and financial advisory — high-intent, high-value lead generation where compliance constraints and lead quality requirements demand a specialist, not a generalist.
We work with companies spending $25k or more per month on paid media, in industries where lead quality has a measurable downstream impact on revenue. If that's you — let's talk.
Every vertical we work in has a documented playbook, a defined qualification framework, and a reporting system built around the outcome that moves your P&L. The audit is how we figure out whether your situation is a fit for ours.
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