Results — Pipeline Builders
$100M+
Ad spend managed profitably
7+
Client companies acquired after working with us
18+ yrs
Managing paid media across every major platform
2
Companies we own and operate on the same system
Storage · $220M Acquisition
Cut cost per reservation in half. Company sold for $220M. Acquirer used our system to evaluate future targets.
$220M Exit
50%
Lower cost per reservation
$220M
Acquisition value

Built and managed the paid media program for a self-storage operator that was later acquired for $220M. We cut cost per reservation in half — not by finding cheaper clicks, but by rebuilding the campaign architecture around the unit type, location, and customer profile that produced revenue. When the acquirer came in, they kept us and began deploying our system to audit the paid media accounts of other storage companies they were evaluating for acquisition. The system became part of their due diligence process.

Google Ads 50% CPL Reduction Acquisition Due Diligence
Automotive Finance · Lead Generation
45 to 500+ credit applications per month. Same ad spend.
10x Volume
500+
Applications/mo
45
Where they started
0%
Budget increase

A bad credit auto lender was generating 45 credit applications per month and couldn't figure out why volume was so low given the size of the market. The problem wasn't the budget — it was that their campaigns were targeting the wrong intent signals and their landing pages were filtering out people who actually needed the product. We rebuilt the targeting from the ground up around credit-challenged buyers actively searching for financing options. Within a few months: 500+ qualified applications per month. Same spend.

Google Ads Meta Ads 11x Application Volume
Entertainment & Media · Lead Generation
Asked for 8,000 leads per month. Delivered 21,000.
163% Over Target
21k
Leads delivered/mo
8k
What they asked for
163%
Above target

An entertainment and media company set what they thought was an aggressive monthly lead target: 8,000 qualified leads per month. They'd been through other agencies that treated the target as a ceiling. We treated it as a floor. By building campaigns around audience intent signals specific to their content vertical, and continuously optimizing against qualified engagement rather than raw clicks, we delivered 21,000 leads per month — 163% above their target — while maintaining the lead quality their sales team needed to convert.

Google Ads Meta Ads 163% Over Target
Legal · Family Law
1 location to 8. 45% lower cost per consultation throughout.
8x Growth
45%
Lower cost per consult
8
Locations at peak
1
Where they started

A single-location family law firm wanted to grow but was hemorrhaging budget on Google Ads that were attracting the wrong case types and running their intake team ragged. We rebuilt the account around practice area targeting, consultation-qualifying landing pages, and attribution wired to retained cases. Cost per consultation dropped 45%. The system scaled so effectively that the firm grew from one location to eight — and we managed the paid media expansion into every new market as they opened.

Google Ads LSA Multi-location Scaling Case-type Targeting
Legal · Immigration Law
Drowning in job seeker calls. Rebuilt for case volume. Now doing more than they can handle.
Transformed
40%
Lower cost per lead
75%
Higher conversion rate

An immigration law firm was running Google Ads and getting swamped — but not with clients. Their campaigns were attracting job seekers and people looking for immigration resources, not people who needed legal representation. Their intake team was fielding dozens of useless calls a day and missing the qualified cases. We rebuilt the targeting and messaging to filter for people with active immigration legal needs, added disqualifying language to reduce junk calls, and restructured the funnel around case-type intent. Cost per lead dropped 40%. Conversion rate increased 75%. They went from drowning in noise to doing more cases than they could comfortably staff.

Google Ads 40% CPL Reduction 75% Conversion Lift Intake Qualification
Home Services · We Own This
Built from zero with ads alone. 25x ROAS. 3 full crews. No prior industry experience.
We Own This
25x
Average ROAS
25+
Booked jobs/mo
3
Full crews running

Co-founded and built a home services business from zero using nothing but Facebook and Google Ads. No referral network. No existing clients. No prior industry experience. The same acquisition system we deploy for clients was the only growth engine. Today it runs 3 full crews off paid media alone, averaging 25+ booked jobs a month at a 25x return on spend. This isn't a client case study — this is our own money, our own system, running live.

Google Ads Meta Ads 25x ROAS Built & Sold
Tattoo Removal · We Own This
80+ bookings per month at 18x ROAS. Built from nothing in 6 months.
We Own This
18x
Average ROAS
80+
Bookings/mo
6mo
Zero to 80 bookings

Co-own and actively operate a tattoo removal business built entirely on paid media — no brand history, no audience, no prior presence in the space. Started from zero. Within six months: 80+ booked removal sessions per month at an 18x return on ad spend. Paid media was the only growth channel. The same Google and Meta strategy we run for clients is producing these numbers in our own accounts today — which is exactly why we can guarantee it works.

Google Ads Meta Ads 18x ROAS Active & Growing

Across every vertical, the same three things keep showing up.

Different industries. Different budgets. Different problems on the surface. Same root causes underneath.

🔍
The budget was never the problem

In almost every case above, the client had already been spending. The storage company, the law firms, the SaaS startup — none of them needed more budget. They needed a system built around the right outcome. More spend into the wrong architecture just accelerates the leak.

🎯
Volume and quality aren't opposites

The car loan company went from 45 to 500+ applications. The entertainment company hit 163% of target. The immigration firm's conversion rate jumped 75%. In every case, optimizing for the right outcome produced more of it — not less. The false trade-off between volume and quality disappears when the funnel is built correctly.

🏆
The system outlasts the engagement

Multiple acquiring companies kept us after buying the businesses we worked with — and deployed us further. That doesn't happen with vendor relationships. It happens when the system is so well-documented and demonstrably effective that any rational operator looks at it and says: whatever you do, don't change this.

Every engagement above started with an audit call.

30 minutes. We review what you're running, tell you what we see, and walk you through what a properly built acquisition system looks like for your vertical. No pitch deck. No pressure.

Request an Audit