The AI-Powered
Ads System That
Cuts Cost Per
Lead By 30%.
18 years. $100M+ in ad spend profitably managed. Multiple 8 and 9-figure client exits. We audit your paid media and show you exactly what’s working, what isn’t, and what to do next — backed by a system we built on our own money first.
"One of the best I've seen in the industry."
"The results are unreal."
"Does everything at an extremely high level."
⌛ Watch before booking · Why most ads underperform
paid media
profitably managed
retention
a $630M acquisition
Proof Isn’t a Case Study.
It’s the Companies We Own.
We run businesses on the same ads system.
Not old case studies — companies we own and operate, our own money, the same installable system we deploy for clients. Select one to see the numbers.
per month
ROAS
80 bookings
funding
Started with no brand, no audience, and no history in the space. Paid media was the only growth channel. Within six months: 80+ booked removal sessions per month at an 18x return on ad spend — running the same Google and Meta strategy deployed for clients.
ROAS
per month
running
experience
Zero prior experience in home services. Co-founded, grown, and scaled entirely through Facebook and Google Ads — no referral network, no existing clients. Today it runs 3 full crews off paid media alone, averaging 25+ booked jobs a month at a 25x return on spend.
We own businesses running on the same platforms
Alongside Pipeline Builders, we own a tattoo removal company and a home services company — both grown with paid ads, both our own money. The strategies we use for clients are the same ones producing 18–25x returns in our own accounts today.
Multiple 8 & 9-figure client exits
Five acquisitions for clients, including one at $630M. Paid media was the engine behind every one.
$100M+ profitably managed
Not just managed — profitably managed. Every dollar tracked to leads, pipeline, and closed revenue.
18+ years, every major platform
Google, Meta, Bing, LSA, Performance Max — across B2B, B2C, and lead generation for regulated and competitive verticals.
In some industries, we’ve already
built the entire playbook.
Purpose-built paid media systems for specific verticals — with industry-specific strategy, compliance expertise, and benchmarks built in from day one.
The verticals above have dedicated systems built for their specific compliance requirements, buyer behavior, and platform mix. But the fundamentals of paid media — keyword strategy, bidding logic, cross-channel allocation, revenue attribution — apply to any lead-driven business. We’ve run campaigns across dozens of industries. One thing we don’t do: e-commerce. Our entire practice is built around lead generation — businesses that need qualified inquiries, booked appointments, and signed clients, not shopping carts. If that’s you, book a call and we’ll tell you honestly whether we’re the right fit.
Spending money on ads and not sure what’s actually working? That’s exactly what the audit is for.
Book an AuditMost businesses running paid ads have no idea what’s actually working.
Your agency reports on clicks and impressions, not revenue. Monthly PDFs full of vanity metrics that don’t tell you which campaigns are generating actual pipeline — and which are just burning spend.
Your campaigns were set up once and never properly rebuilt. Most accounts have years of accumulated bad structure — broad match keywords, missing negatives, overlapping ad groups — that quietly inflates costs every month.
You’re on the wrong platforms — or the wrong mix. Google alone isn’t a strategy. The right channel split depends on your offer, your buyer, and your funnel. Most businesses over-index on one channel and leave significant pipeline on the table.
No one is connecting your spend to closed revenue. Leads are not the goal — closed deals are. Most agencies stop optimizing at the click or the call. We optimize all the way to the outcome that actually matters.
A full account review.
No fluff. No pitch deck.
We tear through your account, tell you exactly what we find, and hand you a clear picture of what’s broken and what to fix. Whether we work together after or not.
We review your paid media setup and show you exactly where the money is going — and where it should be going.
In a dedicated strategy session, we review your campaigns across every platform you’re running — Google, Meta, Bing, LSA — your structure, bidding logic, keyword quality, creative performance, and landing page conversion. You leave with a documented picture of what’s working and a prioritized roadmap of what to change.
From audit to real results
in three moves.
No 90-day onboarding. No ramp-up theater. Every week your campaigns are underperforming is a week of revenue you’re not getting back.
We review your current campaigns live — structure, keywords, bidding, creative, and cross-channel allocation. You get honest feedback on what we find and a clear picture of what’s costing you leads and what’s working. No pitch deck.
No obligationWe rebuild or optimize your campaigns from the ground up — the right platform mix, the right keyword strategy, the right bidding logic, and conversion-focused landing pages that turn your ad spend into pipeline.
30-day launchOngoing management with monthly reporting tied to cost per lead, pipeline contribution, and closed revenue — not clicks and impressions. We optimize all the way to the outcome, not just the click.
Ongoing · Revenue-focused18 years. $100M+ managed. 36-month average client retention. Let’s look at your account.
Book an AuditWe don’t just manage ads.
We build revenue pipelines.
His own money is in the game right now
We don’t just manage client budgets — we own the companies we advertise. That includes a tattoo removal company and a home services company, both grown entirely through paid media. The strategies we recommend for clients are actively running in our own accounts right now, with our own money on the line.
We optimize for exits, not just leads
Five client acquisitions, including a $630M deal. We build paid media systems that scale businesses to the point of attracting serious capital — not just campaigns that look good in a monthly report.
Clients stay — 36 months on average
The average agency relationship lasts less than a year. Ours average 36 months. That’s not a loyalty program — it’s what happens when the work actually performs. Clients stay because the pipeline keeps producing.
Revenue-tied reporting
We track spend all the way to closed revenue. Cost per lead is a starting point — cost per acquisition, pipeline value, and ROI are what actually tell you whether your ad spend is working.
Real results from real businesses.
These are real operators — across industries, budgets, and growth stages — who trusted their ad spend to Pipeline Builders.
At first, we ignored the emails from Anthony and PipelineBuilders. With so many agencies filling up my inbox, I assumed they were just trying to sell me something. I’m grateful Anthony is persistent — there’s a genuineness you pick up on when speaking with anyone at PipelineBuilders. They aren’t here for the fluff. Instantly we started seeing leads and had the flexibility to make adjustments and really dig into what drives quality leads. I have nothing but positive things to say.
I’ve been in this game since the early 2000s, and it’s really refreshing to work with someone who’s been in it as long as I have. You’re going to get one of the top 1% of advertisers in the world, hands down.
We’ve been working with Anthony for the past year and a half, and the results were immediate. The number of calls we receive is just unreal compared to what we used to get.
Anthony has allowed us to hit our numbers, exceed our numbers, and hit some seriously successful home runs. If you’re looking for someone with tons of skill and expertise, PipelineBuilders is a no brainer.
When I told him a home run would be 8,000 qualified leads — he got us to 13,000. If you’re in a business and you want to blow it up in a positive way, he’s your guy.
He doesn’t just generate top-of-funnel leads — he’s very deliberate about driving leads that convert through to revenue. I’ve always appreciated working with a marketer who cares about the bottom line.
Anthony has a balance of strategic and execution skills, he’s highly competitive with himself, and most importantly he’s a true collaborator. He goes far beyond his scope of services. Couldn’t be more pleased.
We’ve hit record-setting months with Anthony driving our PPC strategy. He’s in charge of significant budget and pushes our reach every month.
Anthony is an exemplary paid search expert and is among one of the best I’ve seen in the industry. I highly recommend him.
Still have questions? Bring them to the audit — we’ll answer everything on the call.
Book an AuditThings businesses ask us before the call.
Let’s look at what your
ad spend is actually doing.
20 minutes. We’ll review your campaigns, tell you what’s working and what isn’t, and give you an honest picture of what we’d change. No pitch deck. No obligation. Just a straight look at your account from someone who’s managed over $100M in paid media.
- Full cross-channel campaign structure review
- Keyword, bidding, and quality score analysis
- Ad copy and creative performance assessment
- Platform mix and budget allocation review
- Honest recommendations — whether or not we work together
Any industry · Any platform · Limited availability