Most companies don't have a spend problem. They have a visibility problem — no one has ever shown them exactly where budget is leaking, which campaigns are actually driving revenue, and what a properly built acquisition system for their vertical should look like. That's what the audit does.
Book Your Audit CallWe work in high-stakes verticals with meaningful ad budgets. The audit only produces value when there's something substantial to audit.
Every audit delivers the same three outputs — each designed to give you clarity before you commit to anything else.
A recorded, screen-share walkthrough of your Google and Meta accounts — narrated in plain English by Anthony directly. No agency-speak, no vanity metrics. You'll see exactly which campaigns are burning budget, which targeting decisions are attracting unqualified leads, and where the structural problems live. Shareable with any member of your leadership team — no translation required.
A structured document mapping every major finding to a specific, prioritized recommendation — organized by impact. What to fix first, what to test, what to kill. Written to be useful whether you work with us or not. If you take it to another agency or implement it internally, that's completely fine. We'd rather you have the truth than a polished pitch designed to close a deal.
A 60-minute working session — not a sales call dressed up as strategy. We walk through the findings together, you ask questions, and we build a clear picture of the path forward: what needs to be rebuilt, what can be optimized, and what a realistic cost-per-outcome target looks like for your specific vertical and market. By the end, you know exactly what's wrong and what it would take to fix it.
A real audit isn't a surface read of your dashboard. We go deep on the six areas where campaigns in high-stakes verticals consistently fail.
How your account is organized, how budgets are allocated, and whether the structure supports qualified lead targeting or fights against it.
Which terms you're bidding on, which you're not, and which ones are generating unqualified traffic that looks like volume but produces nothing downstream.
Whether your pages are qualifying the right prospect before the call, or routing everyone straight to sales or intake regardless of fit.
What you're actually measuring vs. what you think you're measuring — and whether your campaigns are optimizing toward revenue outcomes or just toward activity metrics.
Who you're reaching and who you're not filtering out. Poor exclusion lists are one of the most consistent sources of unqualified lead volume across every vertical we work in.
Whether your messaging attracts the right customer profile — or inadvertently pulls in unqualified prospects through vague, broad, or misaligned language.
A structured, time-bounded engagement — not an open-ended consulting relationship.
30 minutes to confirm fit, walk through access requirements, and answer questions before we start.
Day 0Read-only access to Google Ads, Meta Business Manager, and GA4 or CRM. Nothing gets changed — we're auditing, not touching.
Day 1–2Full account teardown. Loom walkthrough and written findings report delivered within 5–7 business days of access.
Day 3–960-minute working session with Anthony. Review findings, answer questions, map the path forward — no obligation attached.
Day 10–12Book the intro call below. We'll confirm you're a fit, walk through what access we'll need, and answer any questions before the audit starts.